In July this year, Japan’s Aichi Prefecture crane rental company, MIC Co., Ltd, has took delivery of its fourth Demag CC8800-1 crawler crane. With this order, MIC has the distinct honor of purchasing the first crawler crane for the Japanese market since Tadano acquired Demag in 2019.
Celebrating their 60th anniversary in business this year, MIC is one of the world’s largest crane operating businesses. The company’s operations include construction work, such as civili engineering projects and factory construction, as well as large-scale infrastructure projects including elevated road and bridge work. Well-recognised worldwide, MIC consistently ranks as one of the Top 50 global crane rental companies in IC50.
Owning numerous large cranes, including its four Demag CC 8800-1 models, Company Chairman Eikichi Oyama described how working with large cranes has grown MIC’s business opportunities and has reduced crews’ operating and construction times: “With cranes of this category, we can increase the amount of work we perform on the ground and reduce the amount we perform at height. This ensures reliability and shortens traffic closures. For instance, in bridge-building projects a large crane makes it possible to use the ‘large-block erection’ method, which is more efficient, leading to shorter construction times. As companies have become more and more cost aware, shorter construction times are hugely beneficial in terms of reducing operating costs and increasing profits. This has caused demand for large cranes to soar, and thanks to the efficiency of our crane fleet, as well as the productivity of our skilled operators, we have received countless orders for large-scale infrastructure work.”
Discussing the company’s growing fleet of Demag CC 8800-1 cranes, Mr. Oyama added: “The Demag CC 8800-1 provides a top lifting capacity of 1,600 tonnes, yet has a compact design. The Boom Booster kit enhances its lifting capacity taking the crane to the next level. Also, with its full boom length of 240 m, it can handle work at extreme heights. And, in addition to its capabilities as a crane, disassembly, transportation, and assembly are extremely efficient — in other words: It is an excellent machine.”
MIC ordered its newest Demag CC 8800-1 with the company’s unique, eye-catching paint scheme. Mr. Oyama said that the vivid coloring of MIC’s cranes has a really strong impact on the public image of conventional construction machinery, as well as holds a significant meaning for the company as they strive to expand their crane operations over a diverse range of sites. “No matter what the operation is, the most important thing is to do it in a reliable way,” explained Mr. Oyama. “In addition, we want to freshen up the dull image people have of construction sites. With this in mind, we’ve introduced our own unique color scheme, which we call ‘DREAMIC Color,’ to symbolize the importance of construction machinery in infrastructure development, maintenance and upkeep. In this scheme, red stands for friendliness and solidity, yellow for a sense of adventure and consideration, blue for youth and growth and green for calmness and reliability.”
In purchasing the first crawler crane for the Japanese market since Tadano acquired Demag, Mr. Oyama described his expectations for continued relationship with these strong brands: “Tadano has a long history and proven track record with hydraulic mobile cranes,” he said. “Acquiring Demag with its relevant expertise especially in crawler cranes allowed Tadano to close the gap in its portfolio, widening its product lineup and, I believe, boosting its competitiveness in the global market. As for Demag, strengthening its network in Japan will allow the brand to serve our needs even better.”
Mr. Hirai, who heads Tadano’s “Chubu” region branch in Japan, and who is also the sales personnel for MIC Co., Ltd., was quite passionate about the order for the first Demag CC 8800-1 in Japan under the Tadano Demag brand. He said: “MIC selecting the CC 8800-1 as the first crawler purchase in Japan is a great honor for Tadano. In the same way as the AT and RT cranes that MIC previously purchased from us, we want to go beyond what is expected and do everything possible to contribute to MIC’s success on large-scale infrastructure construction sites.”
