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Tadano cranes offering under one platform

20210907 tadanoeurope one tadano

Offering advanced search options and features, the new Tadano regional websites are the next step in brand harmonization for customers in Europe and Pan American regions.

Taking another step toward harmonization under the one Tadano brand, Tadano launches new regional websites for customers in Europe and Pan America (North, Central, and South America and the Caribbean).

This launch is a symbolic nod on the company’s path to One Tadano as, August 29, is the day referred to as the date of the foundation of Tadano in 1919 when Masuo Tadano started his welding business. The reimagined websites combine the previously separate websites into a single, easy-to-navigate platform.

This one-stop shop will enable customers to access information about the full Tadano crane equipment line and easily connect with their local contacts.   At the same time, the sites will introduce new features with more in-depth product information. 

“Harmonizing all equipment under the one Tadano brand is part of our long-term strategy of becoming No. 1 worldwide in the lifting equipment industry,” says Klaus Kröppel, Senior Vice President Sales, Tadano Europe. “The new websites make it easier than ever to access the full spectrum of Tadano equipment so customers can find the right lifting solutions for their fleet.” 

Some of the highlights of the new Tadano sites boasts easier navigation, a powerful new search engine tool, a new 360-degree view feature that provides customers with a better look and feels for the crane’s capabilities, and access to the most up-to-date brochures, datasheets, equipment photography and videos.

Reaching beyond the equipment, the new Tadano websites also make it easier for visitors to find the nearest sales contact or Tadano equipment distributor. With hot links to service, parts and training, it’s easier than ever to obtain support and advanced instruction on the use of Tadano crane equipment.

Using the new website, customers can also access the latest news and developments from the Tadano Group and receive bonus insights directly from the Tadano team for the proper application and use of the equipment. 

In the coming months, the websites will be continuously updated with new features and functions.

The new harmonized Tadano website that brings the full range of lifting equipment under a single platform can be accessed through or 

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