Tadano merges all European sales

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side view of the demag cranes

Tadano has confirmed that the European Demag and Tadano sales operations will merge as part of its “One Tadano” business strategy for the region. The move follows the integration of the German region earlier this month – see: More Tadano Demag integration.

Thomas Schramm of Demag and Klaus Kröppel of Tadano will now both lead sales efforts for the two brands but will cover different regions. Schramm will look after the Benelux region, Russia, Asia Pacific, Turkey and France, while Kröppel will be responsible for Austria, Germany, and Switzerland, the UK, Ireland, Spain, Portugal, Italy and the Nordic countries.

Klaus Kroppel Tadano
Klaus Kröppel

All support team members reporting to the two will also come together, within a combined customer support organisation led by Manfred Schlumberger, as customer support director. His responsibilities include training, customer service, product support – including the parts department.

Thomas Schramm Tadano
Thomas Schramm

Tadano Europe’s chief commercial officer Kenichi Sawada said: “As we continue with Demag integration, Tadano customers will experience a faster and more efficient sales approach for the full range of Tadano and Demag equipment. By working as one and leveraging synergies, we are stronger together in support of our customers’ success.”

Manfred Schlumberger Tadano
Manfred Schlumberger

“The integration of Demag into the Tadano group elevated Tadano to a full range supplier of lifting solutions and filled in product gaps on both sides. We are now working to leverage technological and operational synergies made available to Tadano through the Demag acquisition. As we continue along our path to becoming ‘One Tadano,’ our focus remains on supporting our customers and their success in the best, most efficient way possible.”

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